Why do I keep blogging when I'm never going to make a 'success' out of it?

Blogs are full of posts about how to make money, increase your follower count and turn blogging into your full time job. I have no desire - or even the ability - to turn my blog into my job nor do I make much money. As for my followers? They steadily go up but I'm no where near in line with the big guns considering I've been blogging for the past seven years. Sometimes it seems like fun has been taken out of the blogging community as people get obsessed with numbers and making dollars. That it's only worth keeping up a blog if you're going to make it into a business.

So where do I keep plugging away, updating this little space on the internet? The simple fact is I enjoy it and I'm not quite sure what I would do if it no longer existed. It's been part of basically my entire adult life from the tender age of 21. I've documented my university degree, my first job in journalism, my first house and endless trips all over the world. 

We all measure success in different ways. Obviously compared to the blogging greats, this blog is a mere minion. But to me? Every new follower, every page view and every comment is a success. I often think the blogging boat I originally clambered on to has long sailed as the industry evolves into something I barely recognise. I keep blogging because it's something to look back on. It gives me the excuse to try new things and see new places. I wouldn't have done half of the things in my life if I didn't have this blog. It's all too easy to get caught up in mundane details of life and enter your very own groundhog day. Sleep, work, repeat. Simply this blog encourages me to make the most out of life, to push me into doing things and get out of my comfort zone as cheesy as that may sound. That is what encourages me to keep blogging even though I'm never going to become 'internet-famous'. But I'm internet famous for my mum so that's what counts eh?!

Why do you keep blogging? 


  1. Personally, I prefer blogs like yours - snippets of everyday life and fashion that normal people with normal wage packets can afford. My blog is even more simple than yours and I started it purely to encourage me to write regularly, plus it'll be fun to look back on in the future. I do hope you continue blogging, Sophie.

  2. I love this, Sophie. I agree so much. I have a full time job and although I love writing, it wouldn't pay my bills so that's not what I focus on. Every comment on a post excites me; that's really what I do it for!

  3. Love this post as I have exactly the same thoughts every month. I'm so used to blogging, after also 7 years of it, I don't know what I'd do without my space to share my thoughts and write about stuff I like. I know that not many people read it but I enjoy having it as a hobby and an online diary to be proud of.

    Ruth // www.ruth-writes.co.uk

  4. I love this, my take on blogging is the same - it's never going to pay my bills and I wouldn't want it to. I love that I have a record for me and can look back and be reminded of what I've done in the last 8(!) years. x

  5. You've hit the nail on the head for me! I find it crazy seeing posts like "What I learned from a year of blogging" = I've been doing it for 5 years and still wouldn't be able to write anything like that haha!

    Christy x
    Dinner Stories

  6. This really made me consider! I'm same as you - I've been blogging a while, and my numbers creep up occasionally but it's very slow and I certainly can't compete with the huge blogs. I think for me, I have a lot I enjoy sharing on my blog and I still get excitement from putting together a post and letting it out into the world. xx

  7. I hear ya girl! I do it for myself, and as you say, even one new reader is a success! x


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